"Nowadays it is necessary a demolition of the myth of the artist-star, who produces masterpieces only for the most intelligent people. We have got to make people understand that as long as art remains extraneous to everyday worries, it will be interesting only for few people. It is necessary nowadays, in a society becoming more standardized , that the artist goes down his pedestal and designs the butcher sign (if he can do it)".
The studio was founded in 2005 by the Italian artist Pao as a natural consequence of his artistic work, and developped further from the cooperation with the graphic designer Laura Pasquazzo, beginning several collaborations with different companies.
- Artwork production
- High creativity works
- Visual communication
- Mounting end set design
- Objects and merchandise production
Nowadays, art cannot be an exclusive product for an assumed intellectual and economy elite; our aim is to make art a mass product, present in individual and collective everyday life.